Photo: Shelby McQuilkin
For this post and the next, we have the opportunity to get an insider’s look at the state of the music business, from two distinct viewpoints: artist and management.
Angie Stevens is a veteran Denver-based singer/songwriter with firsthand experience in making a go of it as an independent artist. (I’ve actually been after Angie for some time to write a guest post on this blog, because I believe she’s got some good things to say to indie musicians in general.) Mike Lavelle is Angie’s manager, handling the business side of Angie’s music. Together, Angie and Mike are co-founders of Boss Koala Records, an indie company originally intended as a vehicle for Angie, but now expanding its horizons in other ways. One of those expansions includes getting involved with Project Acoustic, an initiative begun last year in Albuquerque (and expanding this year into Denver) for the purpose of showcasing quality local acoustic talent. Denver’s Project Acoustic showcase takes place this Friday, Nov. 11 at the Soiled Dove Underground.
Angie and Mike each have a different take on the current musical landscape, and have shared their thoughts separately in a Q&A format as a precursor to the Project Acoustic show, each of them answering the same questions. Today, we’ll hear from Angie; tomorrow we’ll hear from Mike Lavelle.
Q: What’s happening in the music industry these days?
ANGIE: It’s a crazy and somewhat difficult time for musicians these days. A lot of former business models are crumbling. At the same time of the downfall of the industry, there is an upturn in opportunities for independent artists to creatively reach their fans. The power seems to be back to the fan with the ability to find music in every facet.
Q: What should musicians be doing?
ANGIE: I’m a true believer that even with YouTube and live feeds everywhere, musicians should still be out there playing. It’s not just about the fans- it’s about the personal growth as a musician and a performer. I think without the human connection of your audience, you’ll never truly conquer your craft. After 12 years of playing, I still find myself growing and learning from every show I play. Audiences long for that real connection, and after the factory-produced music falls away, they will still long for those raw performances.
Musicians should also be creating constantly. It’s not as important to try and write the perfect song for your audience as it is just keep writing. It’s better to have fifteen songs to choose from than one song that you are hoping somebody somewhere will someday call your big hit.
The most important piece for me is to practice humility and community. This isn’t just something you earn by being a musician but is something to constantly work towards. It’s about giving back, creating a positive message and making a difference. It’s our community of support that helps us become better musicians, reach new audiences and become better people. I don’t think you can skip any of these steps in the big picture.
Q: What is Boss Koala Records doing?
ANGIE: BKR is busy creating unique ways to contribute to the music world. We are trying to think outside the box of what labels have historically done to more innovative ways that pertain to what we want to accomplish. We are looking to support what we believe in- not only good music but also good people and a healthy community.
Q: What can fans do?
ANGIE: Fans can support what moves them. Go to shows, buy CD’s, support the Kickstart project of a musician you love. Put money (and effort) where your mouth is. The only way we get where we’re going is from the community around us. I am eternally grateful for my supportive fan base that I’ve had through the years. I think they are a true example of what it means to be “good fans!”
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