(Read part 1 here.)
In the previous post, singer/songwriter Angie Stevens gave an independent artist’s take on the music business. Today, we continue with the same Q&A from a manager’s perspective, with Angie’s manager and Boss Koala Records co-owner, Mike Lavelle.
Q: What’s happening in the music industry these days?
MIKE: That’s pretty much the million dollar question. The industry is clearly changing, but where it is headed is anyone’s guess. There is an abundance of music, with most available free in some form. Pandora, Spotify and the like are making almost all music available to everyone, for free. And with the ability for practically anyone to record music, there’s virtually more than any one person can take in.
The challenge these days is where to start, and what sources will provide you with the best new music that you will like. More than ever before I find myself relying on the suggestions of friends whose taste I respect. Lanny, a good friend of mine, will occasionally sends an email to a small group of like-minded music fans with the latest on who he is listening to. He doesn’t do it all the time, but when he does, I know I’ll like them.
Q: What should musicians be doing?
MIKE: As cliché as it might sound, it remains critical to keep making the best music you can, and remain true to who you are. I think Adele is a great example. She is rocking the charts, but not too long ago, had you described the style of music she makes, many wouldn’t have given her a second thought. But once you’ve heard her, the pure talent and authenticity shines through. Sure, there will always be the unexplainable pop sensations, but pursuing that path results in very few success stories.
Q: What is Boss Koala Records doing?
MIKE: We started as a way to run the business side of Angie’s career, a combination of record label and management in the old school model. Now, while we continue to work with artists directly, we are also continually looking for ways to support the overall music scene, the community and others who can be reached by music. A great example is Project Acoustic. This year we became involved with the event, working with a great team out of New Mexico, where it started last year. In addition to expanding the show to Denver this year, we added a New Talent Showcase the week before the main event. We had numerous submissions and had the enviable task of sifting through some amazing “new” talent. As part of the program, one showcase performer, Micki McNie, won the chance to open the main event at The Soiled Dove [in Denver]. What an opportunity for up and coming musicians.
In addition, we are able to work with wonderful community organizations like Youth On Record, that operates music programs in residential treatment facilities. YOR is using music to make a very real, life changing impact for these kids. As musicians and music fans I think we all believe in the power of music – YOR is putting this into action.
Q: What can fans do?
Related posts:
